Unique ID issued by UMIN | UMIN000052810 |
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Receipt number | R000060271 |
Scientific Title | Characteristics of public relations strategies for health foods targeting the elderly: catchphrases that distort scientific information |
Date of disclosure of the study information | 2023/11/16 |
Last modified on | 2024/03/23 11:42:24 |
Characteristics of public relations strategies for health foods targeting the elderly: catchphrases that distort scientific information
Characteristics of public relations strategies for health foods targeting the elderly
Characteristics of public relations strategies for health foods targeting the elderly: catchphrases that distort scientific information
Characteristics of public relations strategies for health foods targeting the elderly
Japan |
Nothing
Not applicable |
Others
NO
The purpose of this study is to clarify characteristics of the behavioral effects of public relations strategies that distort scientific decision making by elderly customers.
Others
Characteristics of the behavioral effects of public relations strategies
The CFs (key phrases used for public relations) that describe concepts of the company products in each ranking will be extracted.
Others,meta-analysis etc
60 | years-old | <= |
90 | years-old | > |
Male and Female
A keyword search of Yahoo! internet search engines, which have many Japanese consumers, will be conducted from November 23, 2023 to December 10, 2023. The keywords will be "anti-aging", "supplement", and "ranking", and the top five advertising information sites (organizing the ranking of supplements) will be adopted.
We will consolidate duplicate products on multiple sites into one.
50
1st name | Hiroharu |
Middle name | |
Last name | Kamioka |
Tokyo University of Agriculture
Department of Regional Environment Science
156-8502
Sakuragaoka 1-1-1, Setagaya-ku, Tokyo
0354772587
h1kamiok@nodai.ac.jp
1st name | Hiroharu |
Middle name | |
Last name | Kamioka |
Tokyo University of Agriculture
Department of Regional Environment Science
156-8502
Sakuragaoka 1-1-1, Setagaya-ku, Tokyo
0354772587
h1kamiok@nodai.ac.jp
Hiroharu KAMIOKA
The Mitsui Sumitomo Insurance Welfare Foundation Research Grant
Non profit foundation
IRB, Tokyo University of Agriculture
Sakuragaoka 1-1-1, Setagaya-ku, Tokyo
0354772532
h1kamiok@nodai.ac.jp
NO
2023 | Year | 11 | Month | 16 | Day |
Published
1176
Many companies have focused on the message that anti-aging supplements for the elderly will help consumers become healthier, younger, and more beautiful. It has become clear that many catchphrases such as "obedience to authority figures," "snoop effect," "bandwagon effect," and "Charpentier effect" were adopted as behavioral psychological public relations strategies to promote product purchases.
2024 | Year | 03 | Month | 23 | Day |
Completed
2023 | Year | 11 | Month | 10 | Day |
2023 | Year | 11 | Month | 01 | Day |
2023 | Year | 11 | Month | 13 | Day |
2024 | Year | 02 | Month | 10 | Day |
2024 | Year | 02 | Month | 20 | Day |
2024 | Year | 02 | Month | 20 | Day |
2024 | Year | 06 | Month | 10 | Day |
Methods
Co-occurrence network analysis will also be performed on the high ranking, frequently spoken words. This analysis method groups and illustrates the groups of words from their simultaneous appearance (co-happening) in relation to the extracted word. Furthermore, categorization will be performed based on the groups identified by co-occurrence network analysis, and a category will be interpreted and named while checking the catch phrase itself and centering on the co-occurrence words. The Jaccard coefficient will be performed to determine the relevance of each occurrence pattern of the word. The KH Coder 3 will be used for analysis. We will also identify CFs that are expected to have behavioral effects that increase consumers' purchase intentions.
Organization (Researchers)
Hiroharu Kamioka: Department of Ecological Symbiotic Science, Graduate School of Agriculture, Tokyo University of Agriculture; Sang-Jun Park: Nursing Department, Saku University; Yasuyo Wada: Department of Health Promotion, National Institute of Public Health; Mikiko Shimada: Department of Nutrition, Faculty of Health Care, Kiryu University.
Author Contributions
HK: design, data extraction, and draft description. SP: quantitative text analysis and co-occurrence network analysis. YW: consideration of risk communication. MS: confirmation of nutrition-related terms.
Detail protocol
https://1drv.ms/b/s!AoQmpnIHE3YUhI0eNaWzKXX0liVzbA
2023 | Year | 11 | Month | 16 | Day |
2024 | Year | 03 | Month | 23 | Day |
Value
https://center6.umin.ac.jp/cgi-open-bin/icdr_e/ctr_view.cgi?recptno=R000060271
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